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For Customer Experience Professionals

Answers To Common Questions About Forrester's Customer Experience Index

Frequently Asked Questions About The CX Index Methodology, Business Impact Simulator, And Benchmark Study

April 19, 2018


Why Read This Report

Companies need a way to measure changes in the quality of their customer experience (CX), understand how it compares to competitors' CX, and prioritize improvements that will grow revenue. Forrester's Customer Experience Index (CX Index™) methodology gives brands the data and actionable insights that they need to accomplish these goals. This report answers nine common questions to help CX pros find the right way to integrate the CX Index into their existing measurement landscape.This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Answers To Nine Common Questions About The CX Index
  • How Forrester Can Help

  • Develop Breakaway CX
  • Supplemental Material
  • Related Research Documents

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