Anticipate Your Customer's Next Move With Proactive Experiences
November 20, 2013
Why Read This Report
The emergence of powerful mobile devices, connected sensors, and open application programming interfaces (APIs) makes it possible to deliver a new type of customer experience known as proactive experiences. These experiences change the way customers relate to and engage with services by closing the gap between problem and solution, integrating siloed information and services, and personalizing experiences based on context. In this report, we examine how proactive experiences are raising customer expectations and present specific ways that companies can get started on the path to delivering proactive experiences today.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Introducing Proactive Customer Experiences
- Proactivity Puts A Spotlight On Customer Needs
- Start Small And Build From There
WHAT IT MEANS
- Outside-In Thinking Transforms Experience Design
- Supplemental Material
- Related Research Documents