Report

Anticipatory Experiences: The Challenges

Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult
January 20th, 2021
With Contributors:
Alessia Stewart
and Rachel Birrell

Summary

Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating and acting — are difficult. We surveyed more than 350 B2C br

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