Advanced Search

Save Or Share This Report

For Consumer Product Strategy Professionals

Apple's iPad Is A New Kind Of PC

Apple's Product Strategy Challenge Lies In Reshaping Consumer Habits

May 14, 2010

Primary author headshot

Authors

  • By Sarah Rotman Epps
  • with J. P. Gownder,
  • Annie E. Corbett,
  • Laura Wiramihardja

Why Read This Report

The iPad is a new kind of PC. It ushers in a new era of Curated Computing — a mode of computing in which choice is constrained to deliver more relevant, less complex experiences. Curated Computing is necessary to empower alternative form factors, such as touchscreen tablets, wearable and ambient devices, game consoles, and connected TVs. The iPad's Curated Computing experience makes the tablet form factor viable for the first time since it was introduced commercially more than two decades ago. The time is right to promote tablets as a fourth form factor for the multiple-PC-owning consumer, but the tablet's success beyond the iPad is not a given. Product strategists hoping to build a market for tablets will have to reshape consumers' expectations of what a PC can be and how it fits into their lives alongside desktops, laptops, and smartphones.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research