It's no mystery that antivirus (AV) technologies are fighting a losing battle against an increasingly sophisticated malware threat landscape. Attackers often penetrate user endpoints with new malware that eludes the AV detection. As a result, security professionals must consider a different approach, one that doesn't rely solely on an increasingly hard-to-manage signature blacklist. In its various forms, application control delivers a much-needed value proposition for endpoint protection. Combined with intelligent patch management, application control promises to reduce attack surface and help IT professionals elevate their game in endpoint protection.