Application Prefill Increases Sales Conversion

November 24th, 2008

Chad Mitchell

With contributors:

Benjamin Ensor , Courtney Tincher

Summary

eBusiness and channel managers across every industry must convert new buyers through the Web, point-of-sale, and call center. Application prefill helps insurance companies like GEICO, Allstate Insurance, and Progressive Casualty Insurance improve sales conversion across all channels by reducing data entry and application abandonment. Executives in other industries should learn from this best practice.

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