Overstock, understock, late shipments, broken equipment, poor-quality goods — the problems of supply chain managers are nearly endless, and they have severe business impact. In a world of continuous disruption, enterprises that provide physical products struggle to be more consistent, predictable, and profitable. This report describes how application development and delivery (AD&D) pros can leverage supply chain analytics, advanced algorithms, and increasingly ubiquitous data collection from internet of things (IoT) devices to innovate and optimize systems that drive customer engagement.