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For B2C Marketing Professionals

Apps And Browsers Will Coexist On Tablets

Improved Tablet Browsers Will Force Apps To Evolve

March 23, 2011

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Authors

  • By Sarah Rotman Epps
  • with J. P. Gownder,
  • Charles S. Golvin,
  • Laura Wiramihardja

Why Read This Report

Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving browsers as well as dynamic apps on tablets. This report examines current consumer behavior on tablets in terms of app and browser use and advises content product strategists on developing next-generation app strategies for tablets.

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