Trends Report

Are Consumers Embracing The Convergence Of Healthcare And Finance?

Engagement Among Account Holders Is Higher, But An Education Gap Remains

August 24th, 2007
Carlton Doty, null
Carlton Doty
With contributors:
Bradford Holmes , Julie Snyder , Eric Dolan , Brendan McGowan

Summary

Growth in the consumer-directed health (CDH) market — the most controversial phenomenon in US healthcare since the rise of health maintenance organizations (HMOs) during the Nixon administration — has eBusiness professionals aflutter. Insurer, employer, political, academic, and even banking professionals now convene on the conference circuit to discuss and debate this transformative industry trend. But how are consumers — perhaps the most important stakeholders of all — reacting to this changing landscape? Do account-based health plans really have an impact on consumer behavior? Do consumers have what they need to make informed choices regarding their healthcare? Forrester's North American Technographics® Healthcare Online Survey, Q2 2007, addressed these very questions. What we found is significant growth in the HSA market, increased consumer engagement, and plenty of room for improvement for eBusiness professionals.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.