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For Enterprise Architecture Professionals

Arm Your Digital Business With Competitive Intelligence

It Means A Lot More Than Helping Your Business Execs Stalk Your Competitors

April 26, 2016

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Why Read This Report

What will an incomplete view of the competition cost your firm? Blockbuster, Borders, and Circuit City are all examples of companies blindsided by competitors using emerging technology to transform their business. You can no longer track everything relevant in your competitive landscape manually — you need smart tools to find the right information amid the noise and develop actionable intelligence. This report helps enterprise architects understand competitive intelligence's multifaceted operating model and the key technology capabilities to unlock that value.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Digital Disruption Reshapes Competition
  • EA Pros Must Add CI To Their Information Management Capabilities
  • Use Forrester's Reference Architecture To Solve The CI Tech Puzzle
  • Recommendations

  • Your CI Function's Growth Hinges On Culture And Technology
  • Supplemental Material
  • Related Research Documents