As Seen In The Inbox
Assessing Video Email Opportunities
May 4, 2009
Why Read This Report
Video in email represents new revenue opportunities and click-through optimization for email marketers. A July 2008 JupiterResearch/ClickZ survey of 286 email marketing executives found that 17% of the respondents were planning on using video in email within the next 12 months; however, marketers must not ignore implementing core best practices such as testing. Interviews with marketing executives reveal that using compressed video without sound, animated gifs, and clickable screen shots of videos can increase click-through rates by two to three times. Emerging certified video email delivery mechanisms also present new revenue opportunities for publishers seeking to increase their pre-roll video ad inventory.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase