Asia Pacific Companies Embrace Customer Analytics, Part 2

Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Organizations in Asia Pacific (AP) are embracing digital strategies to deliver new services and extend current services to transform their business. But many AP firms still lag in their understanding of customer analytics and, more specifically, of how to apply CI to digital strategies. This report — the second in a series examining the state of customer insights in Asia Pacific — analyzes the gap between customer analytics requirements for digital transformation and AP organizations' current ability to fulfill those requirements and assesses these organizations' strategies to close this gap. CI professionals can use this analysis to identify how to use customer analytics to effectively support their organizations' digital strategies.