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For eBusiness & Channel Strategy Professionals

Asia Pacific Online Retail Forecast, 2011 To 2016

A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

April 16, 2012

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Why Read This Report

Forrester Research wrote its first online retail forecast for Asia Pacific in October 2010. Since then, eCommerce in every market in the region has charged ahead, with growth continuing unabated. While compound annual growth rates in the mature eCommerce markets of Japan, South Korea, and Australia will run 11% to 12% over the next five years, in the rapidly growing markets of China and India, these growth rates will be 25% and 57%, respectively. Our current forecast identifies key trends in each of the markets and provides a new look at the projected market size by country over the next five years.

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Table of Contents

  • Online Retail Sales In Asia Continue Their Rapid Upward Trajectory
  • RECOMMENDATIONS

  • eCommerce Success Requires Extensive Due Diligence And Flexibility
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