Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Asia Pacific Online Retail Forecast, 2013 To 2018

Trends In China, Japan, South Korea, India, And Australia

November 26, 2013

Primary author headshot


  • By Zia Daniell Wigder
  • with Jitender Miglani,
  • Masami Kashiwagi,
  • Rebecca Katz

Why Read This Report

The past decade has solidified the leading role that Asia Pacific plays in the global economy, and eCommerce is no exception. Our forecast outlines the magnitude of the opportunity in the region: Today, total online retail revenues in just five markets in Asia Pacific are close to the combined figure for online retail in the US and all of Western Europe. China will soon overtake the US as the world's biggest online retail market, while Japan's online retail market will remain larger than any market in Europe other than the UK. And online retail sales in Asia Pacific are only set to continue their rapid upward trajectory. In the markets included in this forecast — China, Japan, South Korea, India, and Australia — total online retail revenues will more than double from $398 billion in 2013 to $858 billion in 2018. In this report, we look at the growth in these markets over the next five years and some of the key trends shaping the development of online retail in each one.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • A Number Of Online Retail Trends Extend Across The Region
  • Levels Of eCommerce Development Range From Nascent To Mature
  • Dominated By China, Online Retail Revenues In Asia Pacific Will Soar

  • Asia Pacific Markets Are Only Growing In Global Importance
  • Supplemental Material
  • Related Research Documents