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Asia Pacific Technology Predictions: 2014

The Ability To Embrace The Age Of The Customer Will Determine Success Or Failure

November 18, 2013

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Why Read This Report

The age of the customer is transforming market opportunities in Asia Pacific and will fundamentally change how firms manage technology in order to become smarter, nimbler, and more customer-focused. This report draws on the collective research of Forrester's team of Asia Pacific analysts to present the top technology trends in the region in 2014, taking a customer-oriented, outside-in view of IT change to help organizations position themselves for success. CIOs must understand these trends and how they can employ specific emerging technologies to keep their firms ahead of the winds of change.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Only Customer-Obsessed Enterprises Will Succeed In 2014 And Beyond
  • WHAT IT MEANS

  • CIOs Must Put The Customer Front And Center
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