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For eBusiness & Channel Strategy Professionals

Assemble Cross-Functional Teams To Achieve Digital Success

Insights From Different Companies On How Multirole Teams Can Drive Digital Business Initiatives And Transformation

January 27, 2017

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Why Read This Report

As firms strive for digital business transformation, many executives look to cross-functional teams to deliver better, faster results in their digital efforts. Clarity — of purpose, leadership, and timing — is crucial to digital success through cross-functional teams. This report outlines seven lessons for eBusiness and channel strategy professionals, gleaned from interviews with executives who have assembled and run cross-functional teams to achieve digital business success.

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Table of Contents

  • As Resources Shift To Digital, Firms Assemble Cross-Functional Teams
  • Seven Lessons From Digital Execs Who Lead Cross-Functional Teams
  • Recommendations

  • Start Small: Knock Down Some Walls And Build Something
  • What It Means

  • Cross-Functional Teams Will Require Wider Shifts In Org Culture
  • Supplemental Material
  • Related Research Documents

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