Save or Share this Report

For eBusiness & Channel Strategy Professionals

Assemble Cross-Functional Teams To Achieve Digital Success

Insights From Different Companies On How Multirole Teams Can Drive Digital Business Initiatives And Transformation

January 27, 2017

Primary author headshot

Authors

Why Read This Report

As firms strive for digital business transformation, many executives look to cross-functional teams to deliver better, faster results in their digital efforts. Clarity — of purpose, leadership, and timing — is crucial to digital success through cross-functional teams. This report outlines seven lessons for eBusiness and channel strategy professionals, gleaned from interviews with executives who have assembled and run cross-functional teams to achieve digital business success.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • As Resources Shift To Digital, Firms Assemble Cross-Functional Teams
  • Seven Lessons From Digital Execs Who Lead Cross-Functional Teams
  • Recommendations

  • Start Small: Knock Down Some Walls And Build Something
  • What It Means

  • Cross-Functional Teams Will Require Wider Shifts In Org Culture
  • Supplemental Material
  • Related Research Documents

Recommended Research