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For eBusiness & Channel Strategy Professionals

Assess Your Digital Insurance Capabilities

Assessment: The Digital Insurance Strategy Playbook

June 17, 2019

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This is the Assessment report in The Digital Insurance Strategy Playbook For 2020.

Why Read This Report

Evolving customer preferences and nontraditional competitive pressures ranging from retail giants like Amazon and insurtech innovators like Lemonade are disrupting the insurance industry. In response, digital business professionals are scrambling to triage investment in digital transformation. This report — the assessment chapter of our digital insurance strategy playbook — will help you evaluate your digital capabilities and better target your investments. It will also provide a means for benchmarking as you advance your digital transformation agenda. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Insurers Must Raise Their Digital Maturity
  • Map Digital Capabilities Onto The Customer Life Cycle
  • Recommendations

  • Improve Your Digital Insurance Capabilities
  • Supplemental Material
  • Related Research Documents

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