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Assess Your Digital Insurance Capabilities

Assessment: The Digital Insurance Strategy Playbook

February 16, 2018

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This is the Assessment report in The Digital Insurance Strategy Playbook For 2019.

Why Read This Report

Insurers' digital capabilities are patchy. Agent-based firms have focused on digital advertising to raise brand awareness, while direct firms have prioritized lead generation and conversion. But to become digital businesses, insurers need to develop digital capabilities that reflect the entire customer life cycle. This report — which is the assessment chapter of the digital insurance strategy playbook — will help digital business professionals in insurance assess their digital capabilities and better target their investments. This report was originally published in December 2016; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Insurers Must Raise Their Digital Maturity
  • Map Digital Capabilities Onto The Customer Life Cycle
  • Recommendations

  • Improve Your Digital Insurance Capabilities
  • Supplemental Material
  • Related Research Documents

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