Assess Your Digital Insurance Capabilities
Assessment: The Digital Insurance Strategy Playbook
December 8, 2016
Why Read This Report
Insurers' digital capabilities are patchy. Agent-based firms have focused on digital advertising to raise brand awareness, while direct firms have prioritized lead generation and conversion. But to become digital businesses, insurers need to develop digital capabilities that reflect the entire customer life cycle. This report — which is the assessment chapter of the digital insurance strategy Playbook — will help digital business professionals in insurance assess their digital capabilities and better target their investments.
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Table of Contents
- Insurers Must Raise Their Digital Maturity
- Map Digital Capabilities Onto The Customer Life Cycle
- Improve Your Digital Insurance Capabilities
- Supplemental Material
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