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For CIO Professionals

Assess Your Mobile Engagement Maturity

November 12, 2012

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Why Read This Report

CIOs, as the leaders driving technology strategy, must develop a mobile engagement strategy that embraces the needs of customers, partners, and employees. Don't get bogged down in the minute details of the bring-your-own-device (BYOD) strategy while ignoring the dozens of business and marketing mobile projects being implemented as one-off investments that you will inherit. This report provides a model and assessment framework to understand your readiness for mobile engagement today and the steps you will need to take to succeed.

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Table of Contents

  • BYOD Programs For Employees Are Only The First Step
  • Assess Your Mobile Engagement Maturity To Align Key Stakeholders
  • Four Stages Of Mobile Engagement Maturity
  • RECOMMENDATIONS

  • Embrace Mobile Engagement — Not Just Mobile Projects
  • Supplemental Material
  • Related Research Documents

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