Save or Share this Report

For CIOs

Assess Your Mobile Engagement Maturity

November 12, 2012

Primary author headshot


Why Read This Report

CIOs, as the leaders driving technology strategy, must develop a mobile engagement strategy that embraces the needs of customers, partners, and employees. Don't get bogged down in the minute details of the bring-your-own-device (BYOD) strategy while ignoring the dozens of business and marketing mobile projects being implemented as one-off investments that you will inherit. This report provides a model and assessment framework to understand your readiness for mobile engagement today and the steps you will need to take to succeed.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • BYOD Programs For Employees Are Only The First Step
  • Assess Your Mobile Engagement Maturity To Align Key Stakeholders
  • Four Stages Of Mobile Engagement Maturity
  • recommendations

  • Embrace Mobile Engagement — Not Just Mobile Projects
  • Supplemental Material