Assess Your Customers' Personal Identity And Data Management Attributes

April 29th, 2014
Carlton Doty
Colin Campbell
Sarah Takvorian
Elizabeth Komar
and Wilton Arellano


Personal identity and data management (PIDM) changes the way marketers will communicate with their customers. But to understand how, customer insights (CI) professionals need to first understand the attitudes, behaviors, and expectations of their consumer

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