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For eBusiness & Channel Strategy Professionals

Research Overview: Mobile App Experiences

A Guide To Getting Mobile Retail Experiences Right

September 20, 2019

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Why Read This Brief

Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales, enable online and offline sales, and retain existing customers. This report gives digital business strategy professionals in retail a one-page graphical overview highlighting key themes, frameworks, and new approaches for improving mobile app functionality and experience design.

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