Trends Report

At A Glance: How To Select An Experience Design Provider

Learn About Our Research Into How They're Changing And How To Hire And Work With Them

June 14th, 2018
AH
Andrew Hogan
With contributors:
David Truog , William Willsea , Amelia Nickels , Shayna Neuburg

Summary

Design services and the companies that provide them have changed. The changes are for the better, but these experience design (XD) providers' words and processes — whether around design thinking, interface design, service design, or product design, for example — often sound alike and blend together. To help, Forrester surveyed 51 XD providers, researched the relevant trends and types of providers, and identified the key questions customer experience pros and their colleagues must answer to make a smart decision. This report is a one-page overview graphic about the in-depth reports that present our findings from this research. It also links to those reports.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.