Trends Report

Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task

July 22nd, 2015
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
James McQuivey, PhD , Christopher Voce , Julie Ask , Megan Doerr , Amy Mills

Summary

Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of devices and technologies is broad and changing rapidly — making it tough to gauge whether any particular new technology can help deliver on the innovation imperative. One area of exploding interest — and business relevance — is mixed reality, the continuum of augmented reality (AR) computing technologies such as Microsoft's HoloLens to virtual reality (VR) technologies such as Oculus Rift. This report gives I&O leaders a framework for understanding these technologies and asserts that AR and VR can play a vital role in workforce enablement and customer interaction innovation.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.