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Australian Consumers' Financial Behaviors

Asia Pacific Consumer Technographics®

January 24, 2017

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Why Read This Brief

Many Australian online adults spend little time and energy on their personal finances, showing limited interest in them. But consumers now expect firms to anticipate their needs and offer what they're looking for — sometimes before they even know what they want. Australian financial services firms should do the same, creating personalized experiences with digital money management tools to help customers understand their financial situation and make better financial decisions. Even those who don't actively search for financial advice will appreciate this proactive outreach.

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