Australian Marketing Predictions For 2010
Marketers Will Shift To Growth Using Data And Digital As Their Guides
January 26, 2010
Why Read This Report
Many marketers used 2009 to prepare for a recession that did not occur in Australia. In 2010, they will shift their focus from consolidation to growth, emphasizing three key areas: 1) doubling down on efforts to extract better customer intelligence; 2) making interactive marketing a core part of the marketing mix; and 3) growing their investment in the customer experience.
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