Trends Report

Australian Organizations Struggle To Transform Data Into Actionable Customer Insights

Benchmark Your Enterprise Intelligence To Become Data-Driven

October 13th, 2015
Michael Barnes, null
Michael Barnes
With contributors:
Mary Pilecki , Frederic Giron , Erna Esa , Bill Nagel

Summary

Faced with increasing customer expectations and a growing threat of disruption, how confident are you in your firm's ability to leverage customer knowledge? We administered Forrester's Q3 2015 Intelligent Enterprise Self-Assessment Scorecard to customer insights (CI) and marketing pros from 30 Australian companies and found that firms must address deficiencies in process, technology, and leadership to enable a customer-obsessed culture. CI pros can use this report to benchmark their current maturity against peers and guide the changes they need to make in order to become an intelligent enterprise.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.