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For Customer Insights Professionals

B2B Insights Deep Dive: Use AI To Demonstrate Empathy

A Pragmatic Guide To Using AI To Understand Context In B2B Customer Journeys

August 8, 2019


Why Read This Report

Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling enable firms to get to know their customers — but AI is here to assist. This report outlines the key opportunities in AI tech to help B2B insights pros drive more empathetic experiences with customers and prospects. This report is part of a three-piece series on humanizing B2B insights with AI through 1) empathy, 2) engagement, and 3) emotion.

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Table of Contents

  • B2B Pros Struggle To Make Meaningful Connections With Buyers
  • AI Tech Reveals Insights Into B2B Customer Context
  • Recommendations

  • Apply AI To Existing Challenges
  • Supplemental Material
  • Related Research Documents