Advanced Search

Save or Share this Report

For B2B Marketing Professionals

B2B Marketers Must Focus On Partnership And Experimentation As 2012 Budgets Rise

April 25, 2012

Primary author headshot


  • By Jeff Ernst
  • with David M. Cooperstein,
  • Luca S. Paderni,
  • Matthew Dernoga

Why Read This Report

Business-to-business (B2B) marketing budget growth accelerated in 2012. This report reveals major trends in where those budgets are growing, helps senior marketers benchmark their budget allocation against that of their industry peers, and identifies the key drivers of marketing budget allocation decisions.

Get Access

This document is not currently available to your account. Contact your Account Manager for information about how to get access. Alternatively, you may purchase this individual report below.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • B2B Marketers Enter Their Second Year Of Budget Growth
  • Investment Shifts To Marketing Operations And Product Marketing
  • Past Experience Overrides Data And Sales Needs As Drivers Of Budget Allocation

  • Redefine Partnerships With Sales And Channels To Optimize Budgets
  • Supplemental Material
  • Related Research Documents

Recommended Research

Save this report