Trends Report

B2B Marketers Must Focus On Partnership And Experimentation As 2012 Budgets Rise

April 25th, 2012
Jeff Ernst, null
Jeff Ernst
With contributors:
Luca Paderni , Matthew Dernoga , David Cooperstein

Summary

Business-to-business (B2B) marketing budget growth accelerated in 2012. This report reveals major trends in where those budgets are growing, helps senior marketers benchmark their budget allocation against that of their industry peers, and identifies the key drivers of marketing budget allocation decisions.

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