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For B2B Marketing Professionals

B2B Marketing Tactics: Learning From Other Verticals

August 23, 2013

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Authors

  • By Tim Harmon
  • with Peter O'Neill,
  • Tyler Otte

Why Read This Report

In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In this report, we take the comparative industry view: We explore how B2B marketers, according to their vertical industry, utilize marketing tactics and metrics. In addition to tech vendors (tech and telecom), learn which marketing tactics manufacturing, life sciences, business services, financial services, and media, entertainment, and leisure (ME&L) marketers find most effective; how they're utilizing content marketing; what they measure; and their relative success with respect to lead conversion. This report is for B2B marketers responsible for accelerating revenues who must power-up their lead-to-revenue management processes to achieve new customer acquisition, expand existing accounts, and other revenue goals.

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Table of Contents

  • Different Strokes For Different (B2B Marketing) Folks
  • RECOMMENDATIONS

  • Learn From Others, Both The Bad And The Good
  • Supplemental Material
  • Related Research Documents