B2B Marketing Trends And Predictions For 2012
February 21, 2012
Why Read This Report
Last year, B2B CMOs were challenged with increasing marketing's impact on revenue, adapting to rapidly changing buyer behaviors, and delivering exceptional customer experiences. In 2012, they will go from experimenting with new tools, devices, and channels to applying them to deliver real customer value. Read this report to better understand the trends you need to be tracking and how they will affect your strategic decisions this year.
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Table of Contents
- New Technologies Go From Cool To Critical In 2012
WHAT IT MEANS
- Consumerization Will Reshape Business Buyer Expectations
- Supplemental Material
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