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For B2B Marketing Professionals

B2B Marketing Trends And Predictions For 2012

February 21, 2012

Primary author headshot


  • By Jeff Ernst
  • with David M. Cooperstein,
  • Matthew Dernoga

Why Read This Report

Last year, B2B CMOs were challenged with increasing marketing's impact on revenue, adapting to rapidly changing buyer behaviors, and delivering exceptional customer experiences. In 2012, they will go from experimenting with new tools, devices, and channels to applying them to deliver real customer value. Read this report to better understand the trends you need to be tracking and how they will affect your strategic decisions this year.

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Table of Contents

  • New Technologies Go From Cool To Critical In 2012

  • Consumerization Will Reshape Business Buyer Expectations
  • Supplemental Material
  • Related Research Documents