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For B2B Marketing Professionals

B2B Websites Still Fail Our Customer Engagement Test

Don't Take A Pass On Empathy Or You'll Fail Too

June 21, 2019


Why Read This Report

Corporate website content initiates or advances business opportunities when it demonstrates a deep understanding of customers and their issues. Unfortunately, most B2B marketers still struggle to produce empathetic content that compels visitors to read further or take action. In our evaluation of 60 websites across 12 industries, nearly every website scored poorly. B2B marketing professionals should read this report to learn how to make website content more interesting, engaging, and empathetic to buyers.

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Table of Contents

  • B2B Website Content Still Fails Our Simple Engagement Test
  • Three Empathetic Practices Improve B2B Content Engagement
  • Recommendations

  • Get Back To Basics: Become More Human, Helpful, And Handy
  • Supplemental Material
  • Related Research Documents

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