Vision Report

B2B Consultant Sellers Reign In The 21st Century

Empower Your Sellers With Strategic Tooling

August 27th, 2018
Caroline Robertson, null
Caroline Robertson
With contributors:
Mike Pregler , Mary Shea, PhD , John Bruno , Meredith Cain , Jennifer Zhang , Kara Hartig


B2B consultant sellers provide information and insight — and work tirelessly to gain and sustain buyers’ attention. This report describes how to build a sales tech stack that creates more time for high-value activities and provide more tailored interactions.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.