Report

B2B Digital Sales Transformation: Three Global Leaders Share Best Practices

Fuel Your Evolution With An Innovation Mindset
August 14th, 2018
With
Jacob Basseches
Kara Hartig
and Rachel Birrell

Summary

B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. We gleaned best practices from three global digital sales leaders at Cisco Systems, General Electric, and IBM to reveal three unifying elements

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