Summary
This report outlines the landscape that B2B digital business professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020. Forrester believes that in the age of the customer, successful B2B eCommerce organizations must: 1) deliver B2C-like B2B eCommerce experiences; 2) resolve channel conflict between direct sales organizations and eCommerce operations; and 3) recruit and retain B2B eCommerce talent.This report is an update to an previously published report and includes new insights, data, and examples.
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