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For B2C Marketing Professionals

Balance Global And Local Needs With A Social Intelligence Center Of Excellence

February 17, 2017

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Why Read This Report

B2C marketers rely on social insights to help them understand their local customers' needs, preferences, affinities, and behaviors. But multinational companies need to balance the universal continuity of their brand promise with the relevance of local marketing. Such brands must leverage a center of excellence (CoE) to effectively and efficiently balance local and global social intelligence goals.

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Table of Contents

  • Global Brands Fail To Optimize Social Intelligence
  • Effective Social Intelligence Requires A Global Center Of Excellence
  • Implement Your CoE With A Phased Approach
  • Use The Four P's To Guide Your Social Intelligence CoE Road Map
  • Recommendations

  • Visibility And Accountability Drive CoE Success
  • Supplemental Material
  • Related Research Documents

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