Trends Report

Banks Should Use ATMs To Boost Sales

Leverage CRM, Better ATM Display, And Integration With Mobiles

November 8th, 2013
Oliwia Berdak, VP, Research Director
Oliwia Berdak VP, Research Director
With contributors:
Benjamin Ensor , Alex Causey

Summary

The recent advent of online and mobile banking has attracted plenty of attention. The humble automated teller machine (ATM), on the other hand, has mostly escaped the spotlight. Yet the ATM remains one of the most popular customer touchpoints. eBusiness and channel strategy executives should capitalize on this opportunity by using the ATM to boost sales. This report details some recent ATM innovations that will help you achieve this goal.

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