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For Enterprise Architecture Professionals

Battle Of The Data Lakes: Customer Insight Versus Enterprise Platform

February 16, 2018

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Why Read This Report

The race for the most compelling customer experience (CX) is intensifying, and customer insights are the rocket fuel for CX engines. But internal battles over the "right" scope for a data lake — enterprisewide versus customer focused — are getting in the way of many firms' progress. Enterprise architecture (EA) pros should read this report to learn Forrester's strategy for a productive and effective data lake coexistence strategy.

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Table of Contents

  • CX Fusion Will Drive Data Lake Investment
  • Stop Wasting Time On Customer Data
  • The Strategy For Customer Data Is Data Lake Coexistence
  • Recommendations

  • Keep Data In Digital Sync By Addressing Your Operating Model
  • Supplemental Material
  • Related Research Documents

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