Trends Report

Battle Of The Data Lakes: Customer Insight Versus Enterprise Platform

February 16th, 2018
With contributors:
Gene Leganza , Jun Lee

Summary

The race for the most compelling customer experience (CX) is intensifying, and customer insights are the rocket fuel for CX engines. But internal battles over the “right” scope for a data lake — enterprisewide versus customer focused — are getting in the way of progress for many firms. Enterprise architecture (EA) pros should read this report to learn Forrester’s strategy for a productive and effective data lake coexistence strategy.

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