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For B2C Marketing Professionals

Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters

North American Consumer Technographics

July 21, 2008

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Why Read This Report

Three-quarters of North American adults use the Internet at least monthly — Forrester's minimum threshold to be considered actively online. Online adults today average nearly 15 hours per week using the Internet. Although younger adults tend to use the Net more frequently, a majority of Boomers — and now even Seniors — use the Internet as well.

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Table of Contents

  • The Internet Is Part Of Daily Life And Serves Diverse Needs
  • Gen Yers Do More Of (Almost) Everything Else While They're Online
  • Gen Y Spends The Most Time Online
  • Supplemental Material