Benchmark B2B Social Marketing Efforts

January 13th, 2014

Kim Celestre

With contributors:

Xiaofeng Wang , Melissa Parrish , Nate Elliott , Sarah Takvorian

Summary

B2B marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social tactics is consistent with their B2B peers'. This report will be an update to the Benchmarks module of the Social Marketing Playbook.

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