Trends Report

Benchmark Your B2B Content Marketing Strategy And Maturity

Auditing Practices Better Connects Marketing Content To Business Results

April 29th, 2016
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Peter O'Neill , Ryan Skinner , Matthew Camuso , Tyler Thurston

Summary

To understand how well B2B marketers produce and share content that creates interest, relevance, and relationships, we surveyed 113 senior marketers to gauge their content development sophistication and maturity. B2B marketing leaders should use this report to benchmark their team's ability to build content across five dimensions and transform their content approach from inside-out, product- and feature-focused to outside-in customer- and value-focused. This is an update of a previously published report; Forrester reviews and updates its research periodically for continued relevance and accuracy.

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