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For B2C Marketing Professionals

Benchmark Your Social Marketing Efforts

February 17, 2016

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Why Read This Report

This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report to understand the upper threshold of current social marketing activity.This is an update of a previously published report "Benchmark Your North American Social Marketing Efforts." Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to incorporate new examples and data.

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Table of Contents

  • Three Types Of Social Sites Entice Marketer Investment
  • Avid Marketers Experiment Across Social Networks
  • Recommendations

  • Focus On Tactics That Make An Impact
  • Supplemental Material
  • Related Research Documents