Trends Report

Benchmark Your eBusiness Strategy And Results

Five Key Metrics For Tracking eBusiness Progress And Maturity

November 21st, 2011
With contributors:
Lily Varon , Cliff Condon , Andrew Benson

Summary

How does your eBusiness strategy stack up to your peers and competition? In this report we identify five key benchmarks for eBusiness and channel strategy professionals to help you gauge the success of your online sales and service efforts. We also offer advice on how to apply the benchmarks to your business to improve results. Monitoring and managing to these benchmarks will help eBusiness and channel strategy professionals capitalize on key initiatives, compare their efforts to their peers, determine development priorities, and light fires under executives to boost investment in the channel.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.