Trends Report

Benchmark B2B Social Marketing Efforts

January 13th, 2014
KC
Kim Celestre
With contributors:
Melissa Parrish , Xiaofeng Wang , Nate Elliott , Sarah Takvorian

Summary

B2B marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social tactics is consistent with their B2B peers'. This report will be an update to the Benchmarks module of the Social Marketing Playbook.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.