Save or Share this Report

For eBusiness & Channel Strategy Professionals

Benchmarking Australian Banks' Sales Sites, 2010

Australian Banks Excel In Supporting The Online Application

October 18, 2010

Primary author headshot


Why Read This Report

Forrester evaluated the public Web sites of the big four Australian retail banks — Australia and New Zealand Banking, Commonwealth Bank of Australia, National Australia Bank, and Westpac — using our Web Site Functionality Benchmark methodology. Australian banks' Web sites are especially strong in supporting the online application but lack basic content and functionality for supporting the first phases of the customer journey. eBusiness executives should advertise everyday accounts more prominently, offer a well-structured and sales-oriented product overview for everyday accounts, tell prospects why they should become customers, and provide needs-oriented advice tools that help customers choose the right everyday accounts.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Forrester's Web Site Functionality Benchmark Methodology
  • Australian Banks Excel In Supporting The Online Application
  • Best Practices Of Australian Bank Web Sites In Content And Functionality

  • Catch Up On Supporting The First Phases Of The Customer Journey
  • Related Research Documents