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For eBusiness & Channel Strategy Professionals

Benchmarking German Banks' Sales Sites, 2011

eBusiness Executives Should Prioritize Adding Product Selection Functionality

March 14, 2011

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Why Read This Report

Forrester evaluated the public websites of eight German banks using our Website Functionality Benchmark methodology — and found gaps in marketing, advice, and application support. Few German banks' websites excel in attracting customers' attention to their giro account offers. While eBusiness teams have done well at providing product information, most fail to help customers find the right giro account or provide helpful pre- and post-application information. eBusiness executives should advertise giro accounts on their websites more prominently, highlight company and service benefits, and provide more and better functionality for product comparison and selection.

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Tools And Templates

Best Practice Assessments

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  • Forrester Measures How Well Websites Move Visitors Toward Their Goals
  • Postbank Tops Our German Banks' Sales Sites Benchmark For 2011
  • German Banks Score Low In Product Comparison And Selection
  • Driving Sales On The Public Site Means Supporting The Customer Journey

Also in Collection: European Digital Financial Services Benchmark

Table of Contents

  • Forrester's Website Functionality Benchmark Methodology
  • German Banks' Websites Do Not Help Customers Find The Right Giro Account
  • Best Practices Of German Bank Websites In Content And Functionality
  • RECOMMENDATIONS

  • Help Customers Find The Right Giro Account For Their Needs
  • Related Research Documents

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