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For B2C Marketing Professionals

Social Marketing Spending In 2011

June 26, 2012

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Authors

  • By Nate Elliott
  • with Emily Riley,
  • James McDavid

Why Read This Report

Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive marketers aren't as far behind as they may think. In our 2010 survey most still did not have established strategies and organizational changes. Yet marketers were starting to make progress and intended to jumpstart their social marketing plans in 2011. This report, an update to "Benchmarking Social Marketing Plans For 2011" originally published on October 14, 2010, provides a benchmark for interactive marketers working on social marketing.

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Table of Contents

  • Social Media Marketing Is Still Nascent
  • Interactive Marketers Are Making Progress In Social Marketing
  • RECOMMENDATIONS

  • Sow Now And Reap The Rewards Later
  • Supplemental Material
  • Related Research Documents