Trends Report

Benchmarking Social Marketing Efforts In Asia Pacific In 2015

Marketers Must Accelerate Adoption Of Mobile Messaging Apps

January 28th, 2016
With contributors:
Frederic Giron , Xiaofeng Wang , Dane Anderson , Erna Alfred Liousas , Flora Zhang , Bill Nagel

Summary

B2C marketers in Australia, India, Indonesia, and Singapore are fast adopting social platforms to engage with customers. Forrester's first Asia Pacific Social Marketing Benchmark examines key indicators that marketers should track to help optimize their social marketing strategies, including understanding the usage of and satisfaction with key social networks such as Facebook, LinkedIn, Twitter, and WeChat.

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