Benchmarks And Best Practices For European Online Video Advertising
February 27, 2009
Why Read This Report
Our June 2008 Online Video WebTrack evaluated the state of European online video advertising by reviewing 583 online video clips and 137 in-stream ads across 49 sites. Interactive marketers have more opportunity than ever before to reach Internet users with video ads: More than 90 million European adults watch online video content each month, and the majority of European sites now offer in-stream ads. However, to take full advantage of this opportunity, interactive marketers must follow best practices and avoid a variety of common pitfalls.
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