Best And Worst Of Chinese-Language Websites, 2013

September 24th, 2013

Samantha Jaddou

With contributor:

John Dalton

Summary

Forrester has been evaluating website user experiences since 1999, and we've completed more than 1,500 site reviews so far. This year, for the first time, we turned our attention to Chinese-language websites. We evaluated 12 major sites in three industries — retail, airlines, and hospitality. Retail outperformed the other two industries. Marriott earned the highest score. On average, non-Chinese company sites trail Chinese domestic company sites.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.