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Best Practices: Digital Asset Management

November 14, 2011

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Why Read This Report

In a world with increasing numbers of rich media assets and a diverse set of distribution channels, content and collaboration (C&C) pros are taking a closer look at rich media management options. Despite this increased interest, digital asset management (DAM) initiatives remain nascent at best. To better help C&C pros create mature and successful DAM strategies, Forrester compiled a list of best practices from numerous in-depth interviews and client inquiries. These include: aligning existing and projected needs with the DAM solution; establishing a governance strategy; and creating comprehensive rich-media-specific metadata models to enhance the end user experience.

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Tools And Templates

Document Templates

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  • Forrester's Self-Diagnostic Tool For Digital Asset Management

Table of Contents

  • Rich Media Management Needs Are Growing, But Strategies Remain Nascent
  • Take Standard ECM Best Practices And Give Them A Rich-Media-Specific Twist
  • Best Practice No. 1: Develop A Taste For The Different Flavors Of DAM
  • Best Practice No. 2: Apply Rich-Media-Specific Governance
  • Best Practice No. 3: Make Rich Media Metadata Management A Religion
  • Forrester's DAM Next Practices
  • Supplemental Material
  • Related Research Documents

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