Best Practices For Introducing Social Technologies
Demonstrate Value, Manage Risk
March 2, 2010
Why Read This Report
According to Forrester Research, 32% of organizations surveyed in our Enterprise And SMB Software Survey, North America And Europe, Q4 2009, have implemented or plan to implement social networking technologies in their enterprise in 2010. The data indicates the continuing maturation of social technology in the enterprise. Behind the data, Forrester has tracked a trend over the past several years that indicates that many organizations are introducing social technologies through a methodical process. The benefits of Enterprise 2.0 can be dramatic, ranging from better and faster access to information and expertise, to strategic competitive advantage driven by a fundamentally more innovative environment. Most organizations consider the challenges related to sociology to be far more challenging than those of technology. Smart organizations are addressing both in a systematic way that maximizes the opportunity for success.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Vendor Landscape: Forrester's 13-Step Methodology For Shortlisting BI Vendors
February 17, 2017 | Boris Evelson
Calculate The Business Impact And Cost Of A Breach
November 17, 2016 | Heidi Shey
Measure What Matters: Focus On Business Metrics To Sustain Success With ECM
November 8, 2016 | Cheryl McKinnon