Advanced Search

Save Or Share This Report

For CIO Professionals

Best Practices For Introducing Social Technologies

Demonstrate Value, Manage Risk

March 2, 2010

Primary author headshot

Authors

  • By Rob Koplowitz
  • with Sara Burnes,
  • Matthew Brown

Why Read This Report

According to Forrester Research, 32% of organizations surveyed in our Enterprise And SMB Software Survey, North America And Europe, Q4 2009, have implemented or plan to implement social networking technologies in their enterprise in 2010. The data indicates the continuing maturation of social technology in the enterprise. Behind the data, Forrester has tracked a trend over the past several years that indicates that many organizations are introducing social technologies through a methodical process. The benefits of Enterprise 2.0 can be dramatic, ranging from better and faster access to information and expertise, to strategic competitive advantage driven by a fundamentally more innovative environment. Most organizations consider the challenges related to sociology to be far more challenging than those of technology. Smart organizations are addressing both in a systematic way that maximizes the opportunity for success.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research